Effective Date: April 11, 2025
Website: lovelytart.com
At Lovely Tart, your privacy matters. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit or interact with lovelytart.com, in accordance with the General Data Protection Regulation (GDPR).
1. Who We Are
Lovely Tart is an online business dedicated to creating and delivering artisanal tarts and related content. For the purpose of data protection laws, we are the “data controller” of your personal information.
If you have any questions about this policy, you can contact us at:
Email: [email protected]
2. What Data We Collect
We may collect and process the following categories of personal data:
- Identity & Contact Information: Name, email address, phone number, billing/shipping address.
- Transaction Data: Order details, payment methods (note: we do not store full payment details).
- Technical Data: IP address, browser type, operating system, and website usage.
- Marketing Preferences: Your preferences in receiving marketing communications.
3. How We Collect Your Data
We collect personal data in the following ways:
- When you place an order
- When you sign up for our newsletter
- When you contact us via forms or email
- Through cookies and analytics tools when you browse our site
4. Why We Collect Your Data
We process your data for the following reasons:
- To process and deliver your orders
- To manage customer service requests
- To improve our website and services
- To send promotional emails if you opt-in
- To comply with legal obligations
5. Lawful Basis for Processing
Under GDPR, we rely on the following lawful bases:
- Consent – For marketing and newsletter subscriptions
- Contract – To fulfill orders and provide services
- Legal Obligation – For record-keeping and compliance
- Legitimate Interest – To analyze and improve website performance
6. Cookies and Tracking
lovelytart.com uses cookies to enhance your browsing experience and analyze traffic. You may control cookie preferences via your browser settings. See our Cookie Policy for more details.
7. Data Sharing
We do not sell or rent your data. We may share your data with:
- Service providers (e.g., payment processors, delivery services)
- Legal authorities when required by law
- Analytics and marketing tools (e.g., Google Analytics), anonymized where possible
All third parties are required to respect your data and comply with GDPR regulations.
8. Data Retention
We retain your data only as long as necessary for the purposes outlined. For example, order data is kept for accounting and legal compliance for up to 6 years.
9. Your Rights Under GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to processing or request restriction
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at [email protected]
10. International Data Transfers
Your data may be transferred and stored outside the EU. In such cases, we ensure appropriate safeguards are in place to protect your personal information.
11. Data Security
We implement strong technical and organizational measures to protect your data, including encryption, secure servers, and restricted access controls.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.” Continued use of lovelytart.com constitutes acceptance of the updated policy.
13. Contact Us
For questions about this policy or your data, please contact:
Email: [email protected]
Website: lovelytart.com